Petra Obermayr | sinn:raum

The Challenge

Psychotherapy can be difficult to approach. For Petra Obermayr's practice, the identity needed to feel safe, warm and human without losing clarity or professionalism. It also had to reflect Petra's personality rather than rely on familiar clinical imagery.

The Approach

I created a flexible logo system, stationery and website centred on abstract mountain landscapes, soft colours and subtle textures. The imagery references new perspectives and Petra's connection to nature. Clear navigation and sensitive UX writing guide visitors through services, practical information and first contact.

The Result

A coherent identity that balances empathy with professional confidence. From print to website, each touchpoint is designed to create a calm first impression and make taking the next step feel more approachable.