Kiendlerhof
For the Kiendlerhof, a traditional farm offering modern holiday apartments in Schwendau in the Zillertal, an elegant, trustworthy, and user-friendly digital presence was developed. The goal was to translate the farm’s core values—tranquility, closeness to nature, and genuine hospitality—into a digital experience, while providing visitors with a simple and intuitive way to explore the offerings and make a booking.
Challenge
The existing online presence of the Kiendlerhof did not adequately guide potential guests through the range of offerings or lead them efficiently toward a booking decision. Key information about the apartments, activities, and location needed to be better structured and presented in a more visually appealing way.
Approach
The redesign focused on three key pillars:
- An elegant and clear visual design that reflects the alpine character and high-quality furnishings of the holiday apartments.
- Intuitive user guidance with clear booking incentives and easily accessible information about accommodations, leisure activities, and the hosts.
- A fully responsive design that ensures an optimal user experience across all devices—from smartphones to desktop screens.
Through a reduced navigation structure, generous white space, and a harmonious color concept, the content is presented in a clear and structured manner. This creates a strong sense of trust, calm, and refined atmosphere. Key content such as accommodation types and services is placed front and center, supporting users in making informed decisions.
Result
The redesigned website successfully bridges the traditional farm culture of the Kiendlerhof with a modern digital identity. It invites visitors to explore, provides comprehensive information about the offerings and regional highlights, and guides users clearly and efficiently toward a booking decision. Thanks to its clear structure and appealing presentation, the online experience becomes a digital reflection of the personal holiday feeling guests enjoy on site.
