Re.Balance & Vital.Swing

The Challenge

Re.Balance needed to bring physiotherapy and osteopathy together with a premium golf simulator without making either offering feel out of place. The identity had to communicate medical trust and sporting energy at the same time.

The Approach

I developed a two-level brand structure: Re.Balance for health and recovery, and Vital.Swing by Re.Balance for golf. Related logo designs, a shared visual language and a clear website structure connect the two offerings while allowing each its own character.

The Result

A recognisable brand family with clear roles for each service. The visual system brings different audiences together under one coherent identity without blurring the distinction between treatment and sport.