Dipl. Ing. Zösmayr Elektrotechnik GmbH
To celebrate the 100th anniversary of dipl.-ing. zösmayr elektrotechnik gmbh, the goal was to completely redesign the company website within just two weeks. The aim was to launch a modern, clearly structured online presence that reflects the company’s long-standing expertise and technical precision.
Challenge
The previous website had become outdated – both visually and functionally. Navigation was confusing, content was hard to find, and the site ranked poorly on Google (page 4). On mobile devices, the user experience was particularly weak, resulting in high bounce rates and low engagement.
Approach
The redesign was driven by a user experience–focused restructuring:
- Clear information architecture with a simplified main navigation
- Strong focus on services and references – the key decision factors for potential clients
- Consistent visual hierarchy, generous white space, and clean typography for optimal readability
- Optimized load times and SEO-friendly page structure for improved visibility on Google
As part of the redesign, the Research section was developed to showcase Zösmayr's commitment to innovation. It highlights the company’s involvement in forward-looking energy and automation projects, presenting complex technical information in a clear and engaging way. This section positions the company not only as a reliable service provider but also as a driving force in the future of electrical engineering.
Result
The new website blends technical expertise with a modern and minimal design language.
A clear visual structure guides users intuitively through services and references, while a restrained color palette conveys professionalism and trust.
Thanks to improved structure and performance, the website quickly achieved significantly better search visibility after launch and now serves as a strong digital foundation for the company’s communication.
